Executive Coaching - Ultimate Potential

Transform Reactive Firefighting Into Strategic Value Creation

You know you need your people to do more for your business to grow, but they're already maxed out. Most leaders respond by pushing harder, demanding more, and ultimately burning out both themselves and their teams.

The counterintuitive truth? Sustainable growth doesn't come from pushing harder—it comes from authentic leadership that transforms reactive firefighting into strategic value creation.

IAMX Executive Coaching helps you confidently ask for more from your team while actually building meaning, capacity, and momentum that fuels sustainable growth. This isn't about squeezing more from depleted resources—it's about tapping into the untapped potential that traditional leadership approaches miss.

What Makes Our Approach Different

The IAMX Success Thesis: Authentic leadership through self-awareness creates sustainable and resilient business success by transforming reactive firefighting into strategic value creation.

Unlike traditional coaching that focuses solely on performance metrics or vague "authentic leadership" concepts, IAMX integrates both through a systematic approach that directly connects personal authenticity to measurable business outcomes.

Your coach, Karen Tax, combines her computer science background with a Masters in Organization Development to offer a uniquely practical and disciplined process. The IAMX Compass scales from individuals to teams to organizations—enabling win/win solutions where everyone contributes their brilliance, even as they're stretched.

Benefits You'll Experience

• Access untapped human capacity without increasing time and effort spent
• Generate growth without sacrificing personal or business integrity
• Create a thriving, creative, collaborative, purpose-driven culture
• Transition from reactive firefighting to strategic value creation
• Build sustainable systems that don't rely solely on heroic effort
• Develop authentic leadership that scales across your organization

Challenges We'll Address Together

• Perfectionism that blocks honest conversations and prevents the right work from getting done
• Turnover and simmering conflict that keeps you from being a destination employer
• The belief that "more priorities" equals "more progress," when it actually dilutes focus
• The downward spiral that happens when you over-rely on force of will
• The false trade-off between wellbeing and performance

What Clients Are Saying

"The IAMX + Insights7 approach would have saved us 1-2 years and $10M if applied earlier."
~ Tracy MacNeal

"Our Genius Culture initiative was too mission critical to be in the hands of a consultant. Karen helped us get through a transition in leadership to a place where people within our organization were fighting to sustain our Genius momentum. We are now more effectively handling challenges and in a period of profitable and stable growth – my goal for the business."
~ Peter Frost, CEO ATW Companies

"I got better at communicating my top N priorities to others and inviting feedback if they thought I had them sorted in a way that they disagreed with. This was also terrific for reducing stress. Having done that, I was able to ask for help or beg off on some things that I wasn't efficient at. This is also good for team-building—if we are helping each other out and focusing on our areas of strength, it has a positive sense of connectedness and community."
~ Rich Holloway, Senior Manager, Treatment Planning Systems at Accuray

"Before IAMX I was much more of a numbers guy. I knew I needed to grow as a leader, to develop people as leaders, to improve my interpersonal interactions. Working with Karen helped me shift my focus from only metrics to include what people want and why. Before I was aware that WHY is important but I was still too focused on how. Now I focus more on WHY and leave the how to my team, so the ownership and accountability of outcomes is theirs."
~ Rob Hall, President Parmatech

Choose Your Coaching Package

Premium Executive Coaching Experience - $10,000

Everything you need to transform your leadership approach and create sustainable growth:

• Coaching conversations tailored precisely to your needs:
  • 2+ hours per month: 4 thirty-minute sessions or 2 sixty-minute coaching sessions (minimum) via phone, Zoom, or in-person
  • 6-month duration for consistent reflection, learning, and strategic thinking
• In-depth strategic support:
  • 1-day up-front kick-start meeting to establish foundations
  • As-needed blocks of consulting for strategic planning or workshop development
  • Virtual or onsite collaboration (4-6 hours) with you and your team
• Comprehensive resources:
  • Passion, Authenticity & Leadership @ WORKbook
  • Custom-delivered resources based on your specific needs
  • Ad-hoc support via phone, text, Zoom, or email
• Progress evaluation:
  • Regular progress assessment to ensure momentum
  • Either through meetings or formal progress reports

Essential Executive Coaching - $6,000

Core coaching support for leaders who want to develop authentic leadership:

• Focused coaching conversations:
  • 2+ hours per month: 4 thirty-minute sessions or 2 sixty-minute coaching sessions (minimum) via phone, Zoom, or in-person
  • 6-month duration for consistent reflection, learning, and strategic thinking
• Key resources:
  • Passion, Authenticity & Leadership @ WORKbook
  • Custom-delivered resources based on your specific needs
  • Ad-hoc support via phone, text, Zoom, or email
• Progress evaluation:
  • Regular progress assessment to ensure momentum
  • Either through meetings or formal progress reports

Operationalize Your Strategy with Insights7

Ready to take your strategic leadership to the next level? Insights7 is a powerful tool that helps you operationalize your strategy and culture throughout your organization.

While Executive Coaching helps you develop the leadership capacity to drive sustainable growth, Insights7 provides the operational framework to implement that vision consistently across your organization.

Key Benefits:

• Connect every resource to measurable value outcomes
• Provide team members visibility into how their work impacts value targets
• Drive consistent, high-quality decisions that accelerate growth

Insights7 implementation is available as a separate service, with pricing based on the scope and size of your organization. Ask during your coaching engagement how Insights7 might help operationalize the leadership transformations you're creating.

How Coaching Works

Entering into a coaching partnership involves a commitment to personal and professional growth.

Your coach's responsibility is to structure and guide an exploration process that facilitates your individual objectives. Your responsibility is to do the work and implement personal commitments that we agree are appropriate to furthering your goals and objectives.

Therefore, we will ask that you come to your coaching sessions prepared to review your progress, discuss issues that have come up, and make maximum use of every session. Your coach is prepared to be 100% there for you; you will maximize the ROI of coaching by showing up 100% and expecting extraordinary results.

What Makes Karen Unique?

• I go beyond analysis, tactics, and assessments that keep you banging around in the status quo. I include tapping into the personal motivations and passions needed to get past roadblocks—so you can create real change.
• I guide you to tap into ALL of your intelligences so you can build greater discipline, capacity, and wholeness.
• I honor both new and ancient wisdom. This connects you to your natural rhythms and the world around you, so you no longer have to rely solely on force of will.
• I start all work by making sure you and your organization are ready to handle the increasing complexity and chaos of our times while bringing out the best in yourself and others.

How To Get Started?

Schedule a conversation with us to discuss getting started! Payment will happen via invoice.

Typical Goals We Address

Over many years of working with executives, these topics are frequently covered. Let your coach know which are most relevant to you:

• Make sure basics are strong: branding, marketing, sales cycles, operations, customer service
• Reduce overwhelm, stress, and adrenaline so you run on clean energy
• Transform confusion and hesitation into confident decision making
• Manage your energy so you experience more than enough time for important things like your marriage and family
• Prepare for a promotion or job change so you uplevel your career to more interesting work
• Establish habits of reflection and learning so you stay on the leading edge
• Balance strategic and tactical approaches both which are needed for growth
• Transition from manager to leader to powerful leader so you don't feel ambivalent about power and get things done where others churn
• Get relief from the constant pressure to perform so you can experience ease
• Implement sustainable growth strategies so your business thrives and endures
• Create a quantum engine of awareness that's used to elevate every aspect of your business
• Executive level 360 feedback as input for development; guidance on how to receive feedback
• Organizational culture assessment and organization development planning
• Mitigate consequences of risk taking so decisions aren't so scary
• Develop advanced communication skills so you master navigating challenges
• Create an organizational or project culture of abundance instead of fear so innovation and creativity are unleashed
• Maintain the connection between your head, heart, and soul so you move forward in ways that are good for all stakeholders
• Reduce costs so you can increase profits/results
• Remember fun and pleasure as a part of work

How To Get Started?

Schedule a conversation with us to discuss getting started! Payment will happen via invoice.